Our Brand Story

Jewelry that speaks to your soul.

The story of SLAY® began long before it had a name—when a 12-year-old girl stumbled upon a Danish butter cookie tin filled with her great-grandmother’s vintage glass beads. With wide eyes and a wild imagination, she started stringing stories out of sparkle, launching her first handmade accessory brand, SPARKLE, from a small bedroom and a big dream.

What began as a passion project at 12 turned into a profitable business. And though the years brought with them a long affair with corporate life, the magic of those beaded beginnings never truly left her.

25 years later, disenchanted with boardrooms and business suits, she returned to where it all began—with heart, hands, and the desire to create something that truly meant something. SLAY® was born: a love letter to individuality, self-expression, and the art of unapologetically being yourself.

Every SLAY® piece is either handcrafted or personally curated to capture your essence—not passing trends. Our designs are subtle with a wink, elevated with a twist, and made to move with your everyday life. Whether you're layering up for a Zoom call or dressing down for a beach walk, SLAY® is your personal signature in accessory form.

We create for the bold and the soft, the loud and the quiet, the wild-at-heart and the wise-in-spirit. Our pieces are for every age, color, and identity—and yes, we’ll accessorize your pets too. Because honestly? Life’s too short for labels, and way too fun not to SLAY.

So go on. Express yourself. Sparkle with intention. And most of all—

Slay every. damn. day.